What you will study
The module has three blocks. Each block consists of a book and some related online activities.
In Block 1, Language and Culture, you’ll learn basic concepts about the nature of language and culture, and their relationship. First, you’ll explore the human need for myths and stories. Then, you’ll examine how the components of language work together. Finally, the perspective broadens to show the complex relationships between language, culture, and the concept of nation.
In Block 2, Identity and Ideology, you’ll examine languages and cultures in contact across different nations and communities. The units in this block explore the complex web of values and beliefs that shape individual and collective identity, holding nations and communities together. They also take a critical lens to analyse the intricate interactions between identity and ideology.
In Block 3, Communication in the Workplace, you’ll develop your intercultural competence with a special focus on teamwork and leadership. Working with the materials in this block will enhance both your intercultural communication and employability skills.
Throughout the module, you’ll encounter a variety of examples and be encouraged to compare them to your own experiences.
This module equips you with a solid understanding of language, helping you recognise how it works and how it’s used across different contexts and purposes. It also provides a strong foundation in key cultural concepts, developing your intercultural awareness and communication skills. If you choose to continue your language studies, this module offers a critical understanding of intercultural issues that will support you throughout further study.
You will learn
You’ll develop core competences and skills including intercultural communicative competence, knowledge of the world, digital and information literacies, employability and professional skills, knowledge of genre and register, academic reading and listening skills, academic writing and speaking.
Vocational relevance
Employability skills developed through this module include selecting and presenting information, mediating between cultures and intercultural communication.
Professional recognition
The Chartered Institute of Marketing now recognises this module under their Continuing Professional Development (CPD) programme.